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RGB Spectrum Powers Luxury Apartment Tower Video Wall

Titan Electric video wall at 3Eleven, Chicago

Chicago's luxury apartment rental market is extremely competitive. For developers, it is imperative to distinguish properties and appeal to high-end prospects. Chicago's new 25-story 3Eleven apartment tower, located in the River North section of downtown Chicago, differentiates itself with its elegant, contemporary design which it shows off with a video wall system powered by RGB Spectrum's state-of-the-art Galileo display processor.

3Eleven developers wanted an eye-catching video wall in the lobby to showcase its high-rise's sleek architectural features, entertain residents, impress visitors, and attract the attention of those walking by the building. The Galileo-based 6 x 5 video wall array, comprised of thirty 49-inch screens, is the visual centerpiece of the lobby, displaying stunning and entertaining imagery in scalable display windows. The windows can be any size and positioned anywhere on the video wall. The processor supports a diverse range of sources. Its leading-edge processing scales this content, as appropriate, up to dazzling 4K UHD resolution. Sources include video from streaming media players and cable TV boxes to entertain and inform with network broadcasts, movies, national and local news, and current event listings. A touch panel is used to select sources and choose preset display layouts.

Rick Muerman, AV Project Manager for Titan Electric, the audio-visual integrator for the project, stated, "RGB Spectrum's Galileo video wall processor was the ideal solution to meet the client's needs. They are ecstatic about the results and the capabilities of the system. We, as the system integrator, are pleased as well."

The innovative Galileo Display Processor is a powerful and economical video wall system. Its architecture offers IP and conventional baseband inputs, 4K input/output resolution, the ability to run applications natively, 24/7 reliability and real-time throughput. The processor offers up to 56 baseband inputs, 56 displays, and an unlimited number of windows for IP, graphics and/or video. It supports a full range of input and output types: IP, analog, DVI, HDMI, and 3G/HD-SDI.

The Galileo system delivers real-time throughput and superb image quality, unlike other systems that can drop frames or cause image tearing. Advanced features include IP stream decoding up to 4K / UHD, overlap for edge-blenders and bezel compensation, HDCP support, remote desktop technology, a scripting interface for system control, and automatic discovery of Zio® IP encoders.

To extend the video signals from the AV equipment rack to the lobby displays, Titan Electric used RGB Spectrum's CAT-Linx 2 4K HDBaseT extenders. CAT-Linx 2 extenders transmit signals up to 4K Ultra HD at 60Hz over conventional CAT 5e/6 cable.

For installation ease and convenience, CAT-Linx 2 extenders have integrated power (PoH) to supply endpoints over the same CAT5e/6 cable that carries the video and data signals. This eliminates the need for external power connections. A CAT-Linx 2 pair needs only one power supply connected to either the transmitter or the receiver end to power both devices. The CAT-Linx 2 extenders offer a bevy of advanced features, including HDCP 2.2, Dolby and DTS HD audio support, as well as serial and IR control of display devices.

Titan Electric LLC, based in Itasca, Illinois, is an AV and electrical systems integrator providing engineering, design build, communication services, installation, testing, long-term service and maintenance. For more information call 630-530-4422 or visit titan-elec.com.

3Eleven luxury apartment tower is located in River North Chicago, at 311 W. Illinois Street. For more information, visit 3eleven.com.